NFL Draft Marriott Inner Circle
Kansas City, MO x April 2023
In its 13th year as the NFL’s official hotel partner, Courtyard by Marriott — brought NFL fans even closer to the action at the 2023 NFL Draft by introducing the “Draft Inner Circle” presented by Courtyard by Marriott.
By exchanging 3,200 Marriott Bonvoy points — the lowest fixed points price for an NFL in-person Moment’s experience in program history —30 members got a “Draft Ticket” packages to attend NFL Draft days 1, 2 and 3 with a guest, and watched from the best viewing area in the Draft Theater while enjoying premium food and drink. Passionate fans from across the nation were able to witness history and see dreams come true as the nation’s best collegiate players transitioned into the next stage of their careers.
My role as lead producer on this project:
Bring digital renderings to life & manage custom fabricated elements
Luggage walls accented by branded pony walls
One-of-one bar topper made of Marriott room keycards
Custom welcome mat + branded pillows
Facilitate furniture rentals
Oversee the development of premiums and giveaways
Press Coverage:
How the 2023 NFL Draft Grew Bigger and Better with Fan Activations
